|
|
|
Costa Rica Travel Packages
Located in southern Central America, Costa Rica is surrounded by three different bodies of water including the Panama Canal on the southeast, the Pacific Ocean on the southwest and west and the Caribbean Ocean on the east. Because of Costa...
Tour operator india : Tour And Travel
Tour operator india : Tour And Travel
Tanya Sri Kumar [ 18 September , 2005 ]
www.bluebirdtravels.com
Travel and tourism - the two enchanting fields, contrive their pattern of services from time to time. They are an indispensable part of...
Travel Health: Useful medical information for good health before your departure, during your trip and after your return.
The diseases most commonly seen in travellers are diarrhoea, malaria (if you travel in a malaria-infested area), accidents (when travelling by car or swimming), wound infections and sexually transmitted diseases. - Diarrhoea is caused by...
Vacation Travel Insurance Tips
Travel insurance is an important but often overlooked part of your vacation. Whether you are traveling to a foreign country or to the next state you should consider travel insurance.
Some of the reasons to have insurance are to cover medical...
Where on Earth, a Travel Journal
Hello, and welcome. This month's report takes us to the western U.S. state of Oregon and some fantastic snowboarding. First a little background on the state of Oregon itself. Begin with a little prehistory by following this link to learn about...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|