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Informative Articles

Is there Really Free Travel on the Internet?
If you go to Google and enter the term "Free Travel" you would find 2,200,000 Entries. If you check All-the Web, you find 3,990,000 Entries. You find a similar number on any search engine. Obviously these are highly competitive search terms. It is...

Preparing to travel
The world has changed a lot in the past century. Thanks to the invention of airplanes and high-speed trains, today's world is wide open to travel. In a day's time, we can travel to the other side of the world without using our entire life's savings....

Travel Health Insurance: Reimbursement Depends On Following The Rules
(NC)—Travelling, whether for business or pleasure, involves risk. A personal emergency may necessitate an early return, or you may need hospital treatment or air evacuation due to a medical problem. Travellers should be aware that the Ontario...

Travel Industry Trends and Predictions 2004
This article collects our thoughts about new trends in the travel industry and tourism markets, especially with regard to sustainable tourism. This is not meant to be an exhaustive list, and is quite general. These trends are included as an...

Travel to South America: How to Start
You set your mind and you're ready to travel to South America, a magical place of immense beauty where myth and legend continue to walk hand in hand. I've traveled 18 months in South America and can give you some tips on how to prepare yourself for...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.