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Informative Articles

All You Need to Know About Travel Humidors
When humidors where first created by Zino Davidoff in the early 20th century, they were large cellar humidors which certainly made for restricted travel. One now had the ability to strive for the perfect cigar, but only from home. Most people would...

Best Price Cruises! A Few Simple Steps To Booking Cruise Travel Deals Online
To find the best price cruises online and booking them with confidence, you need to understand a few things about how the cruising industry comes up with their lowest price, and follow a few simple steps that the travel professionals at your...

Is there Really Free Travel on the Internet?
If you go to Google and enter the term "Free Travel" you would find 2,200,000 Entries. If you check All-the Web, you find 3,990,000 Entries. You find a similar number on any search engine. Obviously these are highly competitive search terms. It is...

Pet Travel Guide: Tips For Traveling With Your Pet
Here are some important pet travel tips that you need to know while planning a vacation with your pet. Bringing your pet with you on your vacation is becoming easier. Lots of hotels and motels are accommodating pet travel. Most National Parks...

Travelling Overseas - Staying Healthy
Every year, millions of people visit developing countries. Of these, many are business people looking for new opportunities. With a myriad of development potential available in the Asian region, business people are flocking overseas in order to get...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.