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Informative Articles

How to save money buying travel online and get the best deal.
Want to save some money when booking your travel online? Here are some tips to help you do just that. You at home have access to thousands of travel deals with the click of a mouse. 1. Sign up for travel e-newsletters Many airlines, tour...

How To Save Money When Traveling
Do you know you can go on a 7-day cruise for half the price? Or visit Europe for 15 days for only $2,000 per person including airfare, hotels, car rental and meals? If you follow these steps, you can save more up to 50% in travel expenses....

Is it Wise to Purchase Travel Insurance?
The best way to determine if, for you, it is wise to purchase travel insurance, is to consider the various emergency situations that could arise during your trip, determine the best guess for the cost of each, and see whether you can afford to pay...

Travel and Scenic Photography 101
When you're driving through the mountains somewhere, and you notice a car parked half off the road and some guy leaning to the left to avoid a branch with his Rebel 2000 camera in the act of focusing, you've met me. I do this because, to me, a trip...

Travel Journals - How To Keep A Travel Journal
It goes without saying that memories of trips and vacations fade with time. If you learn how to keep a travel journal, this need not be the case. Traveling tends to be a schizophrenic event. On one hand, there is the trip you intended to take and...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.