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Informative Articles

Car Insurance Issues for Travelers
There are several insurance coverage issues when you drive a vehicle that you do not own especially when traveling. Here are some examples: 1. Even if you decide that your predominate means of transportation for traveling will be by either...

Pack List for a Cruise--and other Travel Tips
What you bring on a cruise depends a great deal of the kind of ship it is.........casual or elegant.........and your plans for "fine dining". If you are sailing a ship with all the elegant evenings, this takes special forethought on your part....

Travel Guide and Tourist Attractions
How many times have you experienced going to a place that seems interesting yet you have no idea what are the tourist attractions that city or country has to offer for its visitors? You would be fortunate enough if you have a friend, a family member...

Travel Guidebooks - The Horror Section
Travel guidebooks are like bibles for most travelers and sources of information salvation in a tight spot. Just try to avoid the horror section. Travel Guides You've saved up some hard earned cash and are ready to hit the road. If you don't have...

Vacation Travel Insurance Tips
Travel insurance is an important but often overlooked part of your vacation. Whether you are traveling to a foreign country or to the next state you should consider travel insurance. Some of the reasons to have insurance are to cover medical...

 
Online Travel Statistics

The Travel Industry Association of America (TIA) released their annual Travelersí Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.

TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.

Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).

10 million travelers responded to


email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.

TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com

If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.

As online travelersí habits become more sophisticated you will find them expecting to find and book everything from one location.

About the Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.