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Namibia - A Bountiful Harvest Awaits the Adventure Traveler
Namibia is a largely arid country of stark rough-hewn beauty. The most vivid images are those of a haunting technicolor landscape of swirling orange dunes, shimmering mirages and treacherous dust devils. The apparent desolation is deceptive and...
Noise Cancelling Headphones Are Not Just A Travel Accessory...They're A Travel Necessity
There is unwanted noise all around us. Without Noise cancelling headphones, there is no escaping it. There's engine and air noise on planes, blaring sounds of city streets, noisy air conditioners, unwanted noise in the office and endless lawn...
Private Aircraft Charter Services the new way of business travel
Air Broker Net is a leader in Private Aircraft Charter Service, Fractional Ownership and Aircraft Management. As an exclusive Air Charter Broker Service, they work with an expansive global network of certified operators and airports. Think of them...
Tips For Business Travel
Guide to Business Travel
Planning your business trip wisely will free you from lots of
trouble. Inadequate airline seats, long lines, heavy traffic,
and unavailable hotel rooms are just some of the problems a
business traveler might...
Travel in Dublin Ireland
Dublin, the fair city, capital of the Republic of Ireland is
situated on the eastern side of the emerald isle and offers the
many facilities as any large European city while still
maintaining the most traditional of Irish culture...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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