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Caribbean Travel - Choosing the Perfect Vacation Spot
Close your eyes and imagine a Caribbean vacation. Done? The images you called to mind probably contained pristine white beaches, aquamarine waters, and plenty of palm trees. Fortunately, the Caribbean is full of enough beautiful beaches to satisfy...
Eight Great Tips For The Adventure Traveler
1. Embrace the place. Be sure to explore around the corners, go into the one of kind shops and meet the locals. Find out where the towns folk go for coffee and the newspaper in the morning and join them. DON'T have breakfast at the hotel.
2....
Tips for Italy Travel
Located in Southern Europe, Italy is a peninsula extending into the
central Mediterranean Sea, northeast of Tunisia. When traveling to
Italy it is important to remember that you are not at home, so
always be respectful and conservative. ...
Traveling to the Canadian Arctic and Native Inuit Communities
There have been more travelers going to the Canadian Arctic region in recent years for both business and tourism. Adventure tourism companies are beginning to promote the Arctic as a unique destination to experience the natural beauty and wildlife...
What you need to know about – Travel in Luxury
Luxury travel is diametrically opposed to traveling on budget. ‘Luxury’ as the term Suggests, is to have the best of everything by paying the maximum for it. If you have money and want to make your vacations a dream come true then go for the...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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