|
|
|
How To Be Safe While Traveling
The most dangerous time in your life, when you are most likely to be attacked is when you are traveling in an unfamiliar area.
Tourists are the favorite prey of the goblins of the world for the following reasons:
They are easy to spot....
Riding In The Lap Of Luxury Travel With A Virgin Island Yacht Charters
If you've never had the experience of being at the helm of a yacht as you sail through the crystal waters of the Virgin Islands, then consider making that your next vacation goal. A variety of yacht rental and/or vacation facilities are available...
Travel and Health
Maintaining Good Health While Traveling
Imagine planning a trip weeks or maybe months in advance and
when the time comes that one gets to actually travel, for some
reason, one gets sick along the way and instead of enjoying the
trip seeing...
Travel costs are up, but some companies are giving business.
The momentum in travel recovery that began last year is continuing,
and Americans are traveling in record numbers.
That's great news for the travel industry, but not for companies trying
to control travel costs-higher demand means...
Travel Shanghai China
Travel Shanghai China, An amazing city. I live, work, play in Shanghai, China’s largest city, largest port; a city of 16 million people, (many millions more during holidays and festivals), a city wanting to be the biggest, best and most important...
|
|
| |
|
|
|
|
|
|
Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
|
|
|
|
|
|