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Did I Pack My Toothbrush? Getting Organized for Travel
For many of us summertime = vacation time. Some people will spend their days off at the local pool. Some may choose to sightsee in their own town. Many will leave behind the comforts of home for the open road. Regardless of the destination or...
Nip/Tuck & Travel
Looking for an extreme makeover or just a little Nip/Tuck?
Are you aware of the growing trend of medical tourism? If not, consider this, have the vacation adventure of a lifetime in an exotic country, with sun, sea and pristine white beaches. Your...
Tips For Traveling With Kids
TIPS ON HOW TO ENJOY TRAVELING WITH KIDS
Thinking twice on bringing your kids along when you travel?
Traveling with children need not be stressful. Here are few tips
on how you can enjoy your trip with less trouble and more fun.
*Plan...
Tour and travel operators india,Cultural tour operator India,tour operator India,tour operator in india
Tanya Sri Kumar [ 10 September , 2005 ]
www.india-travel-horizon.com
Horizon Worldwide was founded in 1996 since then we have already catered around 28000 Guests from parts of world. In keeping with the company's philosophy of personalized,...
Travel Kashmir at cheapest price
Set like a jewelled crown on the map of India, Kashmir is a many faceteddiamond, changing character with the seasons - always extravagantly beautiful.Three Himalayan ranges, Karakoram, Zanaskar and Pir Panjal - snow capped,majestic, frame the...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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