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How to save money buying travel online and get the best deal.
Want to save some money when booking your travel online? Here are some tips to help you do just that. You at home have access to thousands of travel deals with the click of a mouse. 1. Sign up for travel e-newsletters Many airlines, tour...
Is it Wise to Purchase Travel Insurance?
The best way to determine if, for you, it is wise to purchase travel insurance, is to consider the various emergency situations that could arise during your trip, determine the best guess for the cost of each, and see whether you can afford to pay...
Light Travel - Carry-On Only
Light travel? The last time my wife and I went to Ecuador, I had 10 pounds of luggage, all in one carry-on bag. Ana had just 8 pounds in her carry-on bag. We spent six weeks in Ecuador, at times on glacier-covered mountains, and at other times...
Seven Tips for Organized Holiday Travel
Traveling for the holidays? Here are seven tips for organized packing and traveling. 1. Check the weather forecast at your destination. Build your travel wardrobe around one basic color (black, navy or brown) to expand wardrobe options and limit...
Travel Journals - How To Keep A Travel Journal
It goes without saying that memories of trips and vacations fade with time. If you learn how to keep a travel journal, this need not be the case.
Traveling tends to be a schizophrenic event. On one hand, there is the trip you intended to take and...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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